The Collection Bar Launch

Mirvac, ParcelPoint and The Iconic have joined forces to launch a revolutionary first for the Australian retail industry.

The trio have teamed to bring the concept of ‘The Collection Bar’ to life at Broadway Shopping Centre – an initiative which is set to “revolutionise the relationship between online and bricks-and-mortar retailers”.

The Collection Bar will enable customers to collect, try on and return online purchases at a dedicated collection point within Broadway Shopping Centre, a service not currently being offered at any other shopping centre across Australia.

The Event Space transformed the shopping centre into a VIP red carpet launch and Innovative helped to create an intimate and engaging environment using audio, lighting, staging and vision.

The Event Space have been curating some amazing event experiences for their clients and are certainly a fantastic team to work with!

The Collection Bar will be located next to the customer service desk on Level One. It will be open from 8am to 8pm every day and 8am to 9pm on Thursdays.

The Collection Bar Launch Gallery

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