The unveiling of Adama Australia was attended by distributor representatives from across the agriculture industry. On hand to launch the new brand was Adama president and CEO Chen Lichtenstein, who travelled from Israel, and global head of marketing John-Marc Dardier, who is based in Switzerland. The focus of the launch was to let customers know about Adama, its future and how as a company, Adama and their partners can ‘Simply. Grow. Together.’
Simmer on the Bay was decked out with vision supplied by Innovative to deliver this message. We supplied projection screens with HD projectors in the upper level as well as a 3 x 3 videowall on stage for a dynamic backdrop. There were also hi-res images mapped onto the massive white wall in the lower level.