About Us

Innovative Production Services incorporates creative design and the latest technology to provide superior, reliable and all-inclusive AV, lighting and technical production solutions for corporate events.

Where possible, we try to completely unify all features of production, allowing for seamless integration. This means that the lighting, sound, vision and staging components actually work together to bring an event to life. Every aspect is designed with the other in mind. The advantages of this are numerous, but primarily it means peace of mind for the event organiser and superior technical management.

Our Team

Brendan Sadgrove Director brendan@innovative.net.au

As one of Innovative’s directors, Brendan prides himself on delivering an uncompromised approach to client and account relations. His grounded and realistic attitude ensures a client’s ideal event is brought to life and well executed within budget.

In the little downtime Brendan gets, he loves to go flying in an ultra-lite plane called a Dragonfly. Every year he participates in the Forbes Hang Gliding Competition in rural NSW as a tow plane pilot and loves it!

Jeremy Koch Director jeremy@innovative.net.au

Jeremy has worked tirelessly from the age of 16 to develop his skills as a top-notch lighting designer and technician. As one of the company directors, he is constantly educating and passing on his skills and experience to the Innovative team. His attention to detail and desire to ‘make sure it’s perfect’ are traits that are nurtured at Innovative and something the directors actively encourage every day.

Outside of the industry, Jeremy’s passions are car racing and contemporary dance. If he could light a dance show at Sydney Motorsport Park, he would be in heaven!

Guy Gilchrist Warehouse Manager guy@innovative.net.au

Guy is an integral part of the way Innovative operates. Guy’s attention to detail and methodical approach has ensured the warehouse procedures are constantly tweaked and updated. His cool, calm and collected demeanour means the busy turnarounds are executed as smoothly as possible.

Luke Boyd Production Manager luke@innovative.net.au

Luke combines experience and passion in all aspects of lighting, audio, vision and IT. He is technically minded and can problem solve on an event while keeping his cool. His
professional and polite demeanour make him an excellent operator and someone who
always strives to look after his client’s needs.

Hayden Schraishuhn Operations/Logistics Manager hayden@innovative.net.au

Hayden is affectionately known as “Crew Boss”. His role as Operations/Logistics Manager has him managing staff (all permanent and contract production staff) and vehicle movements with micro detail on a daily basis. When he is not owning the title of Crew Boss, he keeps himself busy drawing up amazing, accurate floor plans in Vectorworks. He is responsible for growing and maintaining our CAD library – creating detailed venue plans and 3D visualizations for our event clients.

Chris Sicard Factory Staff chris@innovative.net.au

Chris is an integral part of the Innovative Warehouse and is considered Guy’s right hand man. Chris is an extremely passionate sound and audio enthusiast. His love for audio in listening, playing, recording, mixing or writing is a strong passion and continues to play a major role in his life. After completing his Audio Engineering Degree, Chris pursued opportunities to increase his skills within the industry. Working with Innovative Productions has enabled him to broaden his knowledge whilst working with like-minded peers.

Russell Smith Inventory Controller russell@innovative.net.au

Russell is our go-to Mr fix-it! As the Inventory Controller he is the Master of Maintenance, Head of All Things Electrical and has what it takes to develope new gadgets to meet our production needs. No job is too hard for Russell and always gets the job done without any qualm.

Eliot Simpson Account Manager eliot@innovative.net.au

Eliot is well versed in Lighting, vision and IT and has a passion to see a project executed seamlessly from start to finish. He has brought to Innovative 10 years of experience gained from several large companies in the entertainment industry. He prides himself on his strong work ethic and being part of the bigger picture, helping out in any way he can to produce a top quality event. Eliot loves exploring new technology and innovations both inside and outside the scope of the events industry.

Belinda Potter Office/Marketing Manager belinda@innovative.net.au

Belinda joined the Innovative team in 2015 with a background in Business and Marketing. She is the friendly first point of contact at Innovative, runnings the show from the office and ready to assist in whatever she can. As the Marketing Manager and website content manager Belinda is eager to show off Innovative’s productions on all social media platforms. She has taken on the indoor plants looker-after-er and wears it with pride!

Luke Pinnegar Production Technician lukep@innovative.net.au

Luke has an innate ability to connect to people. He contributes his knowledge and enthusiasm openly to produce high quality events. His wealth of experience, from running his own company in the UK and a can do attitude makes his approach to executing an event an inclusive experience for all involved. His passion and desire to learn everything AV is undeniable and we are thrilled to have him on the Innovative team.


Thomas Mabbott Production Crew thomas@innovative.net.au

As the newest addition to the production crew, Tom is already inherent to the smooth sailing of the tightly run factory ship. He has a great eye for detail and puts in 100% to ensure the task at hand is done well. With a background in Audio Production, Tom is passionate about music and likes to get out on jobs and hone his skills as an audio tech on the weekends.

Carla Burke Accountant carla@innovative.net.au

The newest member to join the Innovative team, Carla brings with her a wealth of financial experience completing a Bachelor in Business . Carla’s attention to detail and open heartedness make her a perfect match for the office dynamics! Soon to be the next MYOB know-it-all :)


It takes a certain breed of tech to be able to coordinate and execute a show on the fly and make it look effortless. As a privateer I get to work with lots of AV companies. Innovative is truly a standout enterprise.

- Julian Slade / Producer, OnQ Productions

Thanks Nathan!

Saved the day again! Like some kind of AV super hero…walking amongst us mortals with a can-do attitude and the knowledge of an ancient warrior.

- Gus Magee / Event Producer, Yakusan

Hi Brendan, I just wanted to say a huge thank you to you and your team for all you did to make our event a success on Monday.  Your team is so professional and competent, we knew we were in good hands!

- Therese Gapps / Stonier Wines

We are so excited to be working with Innovative. We wanted to ensure we had a supplier on hand to provide our clients with the very best quality and value possible for their AV requirements. For us, it’s all about making the client’s experience easier, more professional and affordable.

- Madeline Nieuwenhuizen / General Manager, ARIA Catering

A huge thank you to you and the team for the role you played in yesterday’s event. The team were a pleasure (and breeze) to deal with as always and made my work so much easier. The event was a huge success and I am very grateful.

- Vicki Allison / HDY

This is just a quick email to let you know how happy we have been with your team’s service over the past year. Ben, especially has gone above and beyond his call of duty to make sure that each of our events are delivered with the upmost professionalism and style. We put our trust in him for every single event, knowing we will never be disappointed.

- Milana Ingman / Financial Review Group

Just wanted to shoot you a quick email to say thanks so much to Scott and the crew for an outstanding effort down here in Melbourne for the first build of The Pod. The guys did an amazing job in delivering on the brief and far exceeded our expectations. As a result of everyones hard work we had a very successful event and have some very happy clients.

- Paul Campbell / TRAFFIK Marketing

Thank you so much for all the work you put into our Zoofari 2010 – Year of the Tiger on Friday 19 Novemeber 2010. The marquee looked fantastic and you are all so delightful to work with.

- Rebecca Pride / Taronga Conservation Society Australia

I just wanted to send you a quick message to say thank you for all your work on our Tax Directors’ Forum last week. The lighting and decoration at Simmer and The Wharf both looked great and really made sure Ernst & Young’s brand was evident throughout the event. But more than that, it was a pleasure to work with you in the lead up, and Scott during the event. The sound was great throughout the two days, and once Scott had been briefed on our slide transitions and mic requirements etc, we didn’t have to remind him to do anything. When you’re managing an event like this one, it is so important to feel that you can just trust other people to get on and do their different parts, and with Scott I absolutely felt that. We were very happy with his work, and I wanted you to know that.

- Kate Brinkley / Ernst & Young

Thank you so much for being absolutely amazing to work with. For 5 years, the biggest headache involved with running our events was dealing with our staging and production supplier… and then you came along and we never knew it could be this easy.

Your professionalism, attention to detail and most of all your willingness to solve problems and be a team player have all made our events so much more of a pleasure to organise. We feel so lucky to have you behind the scenes at our events because we trust that you will do absolutely everything in your power to make the event as good as can be. Your experience and passion for putting on a show that we can all be proud of is something you just can’t put a price on.

The involvement of Innovative Production Services at the Australian Dance Festival and the Sydney Salsa Congress has brought our events to an entirely new level. Without a doubt, I can say that you have helped us produce the best stage for dancers to perform on. This has resulted in us being inundated with requests to perform at our events. The contribution you have made to our branding is immense as the quality of the staging and production is reflected in our photos, videos and our marketing materials. We had been looking for a production company for 2 years before you contacted us, and we were feeling disheartened as the staging production companies we contacted to quote for our events either lacked the attention to customer service that we longed for, or were just ridiculously expensive. Having been in the events business for over 6 years, I can definitively say that Innovative Production Services provides the service you would expect from a large staging company, without the price tag, and with the bonus of someone who truly understands the importance of developing a good relationship with his clients. I look forward to having Innovative Production Services being a part of our team for many years to come!

- Angela Lau / Australian Dance Festival

I just wanted to pass on my sincere thanks for your help at AMAC on the Gold Coast. I cannot commend you guys enough for your hard work, thorough planning, and helpful, positive attitudes. Our stand design this year was rather ambitious and we simply could not have achieved the fantastic end result without you guys.

- Jim Bullock / Roland Corporation Australia

Our members have commented on what a great event the awards ceremony was and this was made more so by the support offered by you. Without your sponsorship, events like this just would not be of the quality they deserve. The networking opportunities are very valuable to us all and we appreciate the dedication and commitment of Innovative Production Services to PRIA.

- Catherine Baker / Public Relations Institute of Australia


Our electricity is 100% offset through the PureEnergy100 scheme by Energy Australia. Ask us how we can help reduce the carbon footprint of your next event.

Innovative Production Services is a proud member of Live Performance Australia – the national peak body for live entertainment in Australia.

We are a founding member of Event Birdie. Event Birdie is a one-stop-shop for all your event planning needs.